There is another solution here for Hollywood: make better movies! It’s taken for granted that Hollywood is long past its golden age, whereas TV is firmly within its own at the moment.
Quality matters to viewers - enormously so. It’s not for nothing that TV is biting into the revenue from cinema - when you have a choice between ‘Breaking Bad’ and ‘Battleship,’ what are you likely to pick?
“But what was interesting in post [production] I changed some of the dialogue. I could take one little scene, make a little Quicktime movie of it, email it to Christoph [Waltz] in Berlin with the new line, so he could hear his original performance, record the new line on his iPhone, email it back, it’s in the film.”—
By Colin Whitlow In this guest Filmonomics post adapted from his initial think pieces on the Cinema Research Institute (CRI) blog, CRI 2014 fellow Colin Whitlow explains why the film industry would benefit from a dedicated performance index – and how he is approaching building just such a valuable tool. The film industry is weakened by the absence…
“The problem in the film industry is that people think they can do it themselves. They think that they matter more than the collective whole and I don’t agree with that, frankly.The most powerful thing that we can do is think outside of ourselves and work together to advance the things that matter most to us.”—
“As you might guess, crowdfunding did not, in fact, take off in 1999. We can at least partly blame the dot-com crash of 2000, when the ‘convergence’ acolytes lost their jobs and all those freshly-poor investors got scared away from throwing their money at indie filmmakers. Slowly, however, as the economy recovered, crowdfunding would be reborn.”—
Mark Tapio Kines
Did you know that Mark Tapio Kines is the first person to successfully crowdfund a film on the internet?
“I want El Rey to be everybody. I want it to be very inclusive. Instead of going to Hollywood where the doors are closed, mine is going to be where the doors are open. I’m going to flip the pyramid of power around outwards, where people all have a say, because that’s what you want.”—
“Yeah, we’ve always been really clear that we have no intention of selling the company or trying to go public. We’re an independent organization that’s focused on things we believe in, which is helping people create. There can be a tendency as organizations grow that you soften or become more middle of the road, and that’s not us. As a company whose community and brand are built on the Web, I think we have to be a dynamic living organization, and that’s a constant challenge. Hitting a billion dollars is like — cool, great, now let’s get back to it.”—