December 2011
9 posts
1 tag
Our Top 10 Transmedia Posts of 2011
Posted by Chris Dorr
Wikipedia gives this definition of Transmedia: “Transmedia storytelling, also known as multi-platform storytelling, cross-platform storytelling, or transmedia narrative, is the technique of telling stories across multiple platforms and formats using current digital technologies. It is not to be confused with traditional cross-platform media franchises, sequels or...
Some Thoughts On The Louis CK "Experiment"
Posted by Fred Wilson
Editor’s Note: It is always exciting to see artists using the Web to connect with their fans. And even better when they find a way to make money! Fred Wilson just did an excellent blog post about how Louis CK just did both. We repost it here for you. There are many lessons here for all independent filmmakers and artists of all kinds.
Since the early days of...
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Maximizing Distribution Through Crowdfunding
Posted by Peter Broderick
My Reincarnation shows how a well-executed crowdfunding campaign can be used to maximize distribution. In addition to enabling the funding of the theatrical rollout, the campaign increased awareness among core audiences, generated substantial press coverage, and facilitated partnerships.
I’ve known and admired the film’s director Jennifer Fox for many years, and...
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10 Top Future of Film Posts for 2011
Posted by Chris Dorr
We had a lot of great posts in 2011. Our many contributors covered the multiple ways that film is being transformed as the Internet completely reshapes our media environment.
They detailed how innovative filmmakers are taking the reins of social media and altering the fundamental relationship between the creator and the audience. Others made the case that movie...
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Many More Feeds for Documentary Lovers To Follow
Posted by Chris Dorr
A week ago, Marc Schiller wrote a great post detailing 15 Twitter Feeds Every Documentary Filmmaker Should Follow. People from all over the world tweeted and retweeted the post and several gave us additional suggestions for the list. We decided to pass them on.
Nancy Schwartzman wrote, “Doc film twitter streams need to encompass not just the films, but the issues...
Now Showing on an iPad, Tumblr and Facebook Near...
Posted by Chris Dorr
At the Future of Film Blog, we always look for new ways to make our content available. Here are a few new examples.
We just launched a great new design from onswipe that gives you our blog the way your iPad intended. (All you need to do is visit the blog on your iPad, and you will be automatically redirected.) Here is what it looks like:
We are also now publishing the...
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TV's Scariest Generation: The Cable Nevers
Posted by Bernard Gershon Like Zombies…. They are the UN-cabled! And here’s the scary part — they are multiplying! A Credit Suisse analyst this week projected that the multi-channel TV universe will fall by 200-thousand subscribers in 2012. They had previously forecast a GAIN of 250-thousand subs. The report said “the real challenge to the pay TV business model are...
Engagement: Is TV Finally Ready For A New Metric?
Posted by Frank Rose
Late last month I got an advance look at the new IPG Media Lab, recently relocated from LA to New York and sporting all manner of flashy tech displays. Where the LA lab was essentially a connected-home display designed to show marketers how people are actually consuming media today, as opposed to five or ten years ago, the New York lab is all about future...
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15 Twitter Feeds Every Doc Filmmaker Should Follow
Posted by Marc Schiller
In many ways, 2011 marks the year that independent documentary filmmakers found their voice on Twitter. In the course of developing social media campaigns for award-winning documentary films such as Senna, Exit Through the Gift Shop, Revenge of the Electric Car and Women, War & Peace, as well as launching the Economist Film Project, BOND noticed a growing number of...
