December 2011
9 posts
1 tag
Our Top 10 Transmedia Posts of 2011
Posted by Chris Dorr
Wikipedia gives this definition of Transmedia: “Transmedia storytelling, also known as multi-platform storytelling, cross-platform storytelling, or transmedia narrative, is the technique of telling stories across multiple platforms and formats using current digital technologies. It is not to be confused with traditional cross-platform media franchises, sequels or...
Some Thoughts On The Louis CK "Experiment"
Posted by Fred Wilson
Editor’s Note: It is always exciting to see artists using the Web to connect with their fans. And even better when they find a way to make money! Fred Wilson just did an excellent blog post about how Louis CK just did both. We repost it here for you. There are many lessons here for all independent filmmakers and artists of all kinds.
Since the early days of...
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Maximizing Distribution Through Crowdfunding
Posted by Peter Broderick
My Reincarnation shows how a well-executed crowdfunding campaign can be used to maximize distribution. In addition to enabling the funding of the theatrical rollout, the campaign increased awareness among core audiences, generated substantial press coverage, and facilitated partnerships.
I’ve known and admired the film’s director Jennifer Fox for many years, and...
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10 Top Future of Film Posts for 2011
Posted by Chris Dorr
We had a lot of great posts in 2011. Our many contributors covered the multiple ways that film is being transformed as the Internet completely reshapes our media environment.
They detailed how innovative filmmakers are taking the reins of social media and altering the fundamental relationship between the creator and the audience. Others made the case that movie...
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Many More Feeds for Documentary Lovers To Follow
Posted by Chris Dorr
A week ago, Marc Schiller wrote a great post detailing 15 Twitter Feeds Every Documentary Filmmaker Should Follow. People from all over the world tweeted and retweeted the post and several gave us additional suggestions for the list. We decided to pass them on.
Nancy Schwartzman wrote, “Doc film twitter streams need to encompass not just the films, but the issues...
Now Showing on an iPad, Tumblr and Facebook Near...
Posted by Chris Dorr
At the Future of Film Blog, we always look for new ways to make our content available. Here are a few new examples.
We just launched a great new design from onswipe that gives you our blog the way your iPad intended. (All you need to do is visit the blog on your iPad, and you will be automatically redirected.) Here is what it looks like:
We are also now publishing the...
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TV's Scariest Generation: The Cable Nevers
Posted by Bernard Gershon Like Zombies…. They are the UN-cabled! And here’s the scary part — they are multiplying! A Credit Suisse analyst this week projected that the multi-channel TV universe will fall by 200-thousand subscribers in 2012. They had previously forecast a GAIN of 250-thousand subs. The report said “the real challenge to the pay TV business model are...
Engagement: Is TV Finally Ready For A New Metric?
Posted by Frank Rose
Late last month I got an advance look at the new IPG Media Lab, recently relocated from LA to New York and sporting all manner of flashy tech displays. Where the LA lab was essentially a connected-home display designed to show marketers how people are actually consuming media today, as opposed to five or ten years ago, the New York lab is all about future...
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15 Twitter Feeds Every Doc Filmmaker Should Follow
Posted by Marc Schiller
In many ways, 2011 marks the year that independent documentary filmmakers found their voice on Twitter. In the course of developing social media campaigns for award-winning documentary films such as Senna, Exit Through the Gift Shop, Revenge of the Electric Car and Women, War & Peace, as well as launching the Economist Film Project, BOND noticed a growing number of...
November 2011
10 posts
Is Indie TV the New Indie Film?
Posted by Josh Bernhard
Everyone seems to agree that the Internet is the way forward for independent film. But one producer asks: might independent “TV” show the way?
I’ve heard this a lot over the past couple of years, and it came up in conversation again the other day: “TV is better than movies these days.”
In contrast to the film industry at large, the TV industry seems to be taking...
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10 Golden Rules for the Next Generation TV Guide
Posted by Yosi Glick
Editor’s Note: Today’s TV guide makes it difficult to find the movie you want, especially if it is an independent movie. There is much exciting work being done to improve that situation. Yosi Glick lays down the rules of the road for those working to make the TV interface of the future.
After sixty years in hibernation, the TV guide is finally awakening to...
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This Isn’t Your Grandmother’s Social Media...
Posted by Jacob Shwirtz
Over the past year we’ve seen countless articles, conferences and conversations revolve around Social TV, social viewing, co-viewing, multi-screen experiences, companion apps, check-in services, smart TV guides and more. Specifically, my goal is to untangle this complex web of terms, trends and technologies that have entwined the digital and media industries over...
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StoryWorld: Where the Transmedia Girls Are
by Jen Begeal
The StoryWorld Conference + Expo has had a lot of press in the film, technology and gaming communities lately. This first-of-its-kind event was not only well attended, but it also brought together artists, writers and design architects from across platforms to meet, learn and engage with each other for three days.
As an attendee of the conference, I was energized by the new...
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Can Hollywood Learn Innovation From The...
If someone had told you a few years ago that New York’s Metropolitan Opera would become a model for digital innovation, you would probably have laughed. Yet, that is what it has become. You might say that the Met is now laughing a bit itself—all the way to the bank.
Several years ago, the Met decided to distribute some of its live performances in HD to movie theaters equipped to handle...
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Stories & Worlds: What Transmedia Has to Teach...
by Nick DeMartino
If nothing else, last week’s Story World Conference in San Francisco affirmed the reality of a new creative movement devoted to transmedia storytelling. After years of building connections via online sharing and various ad-hoc collaborations, this gathering of the tribes of transmedia will certainly accelerate the movement, invigorate a cadre of practitioners and...
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Content Wars: From Amazon to Hulu to Netflix
by Will Richmond
Amid the drama and headlines surrounding OTT distributors (e.g. Netflix price increases and Qwikster decision, on-again/off-again Hulu sale, etc.), these companies’ content strategies actually seem to be crystallizing, with each trying to stake out a somewhat distinct value proposition for their users. True, there is still plenty of blurriness between them, and...
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Can Brands & Indie Films Collaborate Without...
By Ted Hope
Several weeks back, I joined Steve Wax of Campfire at the MIXX conference for a discussion about the potential of collaboration between Indies & Brands on feature films. Often conflicting agendas mess every thing up, but does it have to?
Our Proposition: Brands can associate themselves with films, particularly independent films, without relying on product placement or ...
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WatchMTV and the “Curated ME”
By Steven Rosenbaum
Well, kids these days. It’s easy to write off the changes in the digital world as the result of behavior that is relegated to the age of adolescents and young adulthood. But that’s wrong — very wrong. What’s changing for young people is changing for all of us. How we connect, how we share. How we present our digital...
October 2011
105 posts
1 tag
Your Virtual Self: Who Owns it and What’s it...
By Nick DeMartino
Each one of us generates vast amounts of data – emails, phone calls, social networking, photos, text messages, videos, browsing, purchasing and more. Our data create a new form of identity, what you might call a Virtual Self – a concept that will determine the future of the web. This virtual identity, and all of the bits of data that comprise it, has become an incredibly...
