May 2012
7 posts
4 tags
The Power of Free
By Peter Broderick
The extraordinary million-dollar success of HUNGRY FOR CHANGE marks a new era of opportunities for independents. It illustrates how “free” can be used to achieve broad awareness, generate revenue quickly, and build a worldwide audience.
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The release of HUNGRY FOR CHANGE was unprecedented. The film:
♦ premiered online (having never screened publicly before)
♦was...
6 tags
The Top Five Reasons to Give Your Soundtrack Away...
By Ryan Gielen
On Feb 1, 2008 Mark Cuban posted to his blog about a far-fetched, impossible-to-execute marketing concept that he desperately wanted film studios to adopt, in order to leverage the value of free giveaways to combat the crumbling theatrical marketplace. Digital was exploding, distribution was becoming a fractured nightmare, and studios were scrambling to adapt.
The idea was...
7 tags
Movie Theaters are Back! Were They Ever Gone?
At the end of 2011, many media analysts were predicting the demise of movie theaters. Complaints about quality of the movie-going experience and high prices were at the top of the list.
A lot of those complaints have merit, but the reality is this: the movie theater exhibition business really doesn’t look to be in that much trouble.
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Quite to the contrary, the U.S. box office is up a...
4 tags
WatchJigar Mehta used media generated by those on the ground to develop 18 Days in Egypt, a collaborative documentary project about the Egyptian revolution. Learn more about crowd-sourced storytelling; is this the post-modern documentary? Watch the full video.
4 tags
WatchOn April 23, journalist Annie Correal shared the “deep, lasting [and very personal] story” of her father’s kidnapping in Colombia. Welcome to Cowbird, a new medium for digital storytelling.
3 tags
WatchJigar Mehta used media generated by those on the ground to develop 18 Days in Egypt, a collaborative documentary project about the Egyptian revolution. Learn more about crowd-sourced storytelling; is this the post-modern documentary? Full video next week: stay tuned!
4 tags
You Need to Know Your Goals in Order to Attain...
By Jon Reiss
I am kicking off a series of excerpts from my Think Outside the Box Office Master Classes today on my new YouTube Channel: TheJonReiss. This week’s post concerns setting the goals for your release. I am a firm believer that it is essential for filmmakers to have a clear idea of what their goals are for their film’s release and to prioritize one or perhaps 2 specific goals because a...
