March 2012
33 posts
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Can The Movie And TV Industry Keep Up With its...
By Will Richmond
Editor’s Note: Ultraviolet and TV Everywhere are attempts by the large movie studios and TV networks to connect with the “connected” consumer. Are these initiatives really pushing the envelope of innovation or do they just preserve old models that require more dramatic change? Will Richmond tells us that they may not be enough. What do you think?
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The Search for Indie TV at SXSW →
What’s the television equivalent of independent film? It’s a question that was raised repeatedly throughout SXSW this year, alongside discussions of what it looks like and where it will (or already does) live.
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A Startup Incubator For Entertainment?
By Nick DeMartino
Should there be an incubator for start-ups in the entertainment industry? It’s a question brought into focus by a recent post from IndieWire editor Dana Harris: “8 Film Startups You Should Know from SXSW.”
“Film, to put it mildly, is not a priority for tech people,” says Ms. Harris, reporting from the floor of Austin’s interactive conference. Eight film...
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In a World of Digital Media, “Soft Skills" Are...
By Brad Gyori
Editor’s Note: Brad teaches the future makers of media at Tribeca Flashpoint Academy. His students have been immersed in the digital world throughout their lives. We write a lot about where the Future of Film is headed in this blog. This post focuses on how that future is being learned and created in today’s classroom and how that should shift our view of education as well as...
Get Your Film Seen – Alternatives to Theatrical... →
cinovu:
Word’s getting out! Test filmmakers can sign-up at www.cinovu.com not at Indie GoGo
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The $3.3 Million Kickstarter: Online Campaign... →
In just one month, 87,000 backers have pledged $3.3 million on Kickstarter to help fund a a project that has broken fundraising records — and given hope to independent videogame creators everywhere.
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Doc Trends In The Digital Age
By Amanda Lin Costa
Lower costs in pro-consumer digital equipment, the crowd-funding phenomenon and new online and mobile distribution models have opened the door the past few years to many first time documentary filmmakers in the United States. Independent filmmaking is on the rise and with that a trend for more personalized storytelling.
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Many of today’s documentary filmmakers are...
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Everyone’s A Curator, Everyone’s A Content Creator... →
“Consumers are no longer content to just consume—they’re also becoming curators, and content creators in their own right.” — Ryan Lawler
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KONY 2012′ Tops 100 Million Views, Becomes the... →
According to a researcher, Kony 2012, a 30-minute documentary about Ugandan rebel leader Joseph Kony, has become the most viral video in history with more than 100 million views in six days.
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Pinterest Now Generates More Referral Traffic Than... →
Filmmakers take note! Is Pinterest a social media outlet where you could be gathering you audience?
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Keys to a Successful Film Launch: Part 1
By Jon Reiss & Sheri Candler
For the past six months, my company, Hybrid Cinema, has been working on the release of Bob Hercules’s new documentary film Joffrey: Mavericks of American Dance, about the history of the Joffrey ballet. This is a capsule post to explain the highlights of launching a documentary into the marketplace when working with a modest budget. Future posts will go more in...
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Watchtransmediatic:
Andrew Stanton: The clue of a great story via (@Tedtalks )
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18 Days In Egypt: How We Launched Our Web-Native...
By Jigar Mehta
On January 25, 2012, the one-year anniversary of the start of the Egyptian revolution, we launched 18DaysinEgypt.com. No red carpet, no world premiere. It was a moment that we had spent many months building towards, but the site was not our final product. The launch was the beginning of our documentary about the revolution. Our audience is our collaborator.
18 Days in Egypt is an...
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The Second Screen, Trying to Complement the First →
Do two screens create television-watching heaven? Do viewers want television content on their laps as well as on the main screen?
Using YouTube Analytics For Your Film Project
By Sheri Candler
Many of you are already familiar with using YouTube to release trailers and clips for your film, but in the last few months YouTube relaunched their site and they made some adjustments to their analytics functionality. If you haven’t been back in a while to check your data, you should because you’ll find some really interesting tools to help in your efforts at reaching an...
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What Facebook’s Timeline means for Transmedia →
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Peter Weyland of Prometheus Makes a Surprise...
By Frank Rose
Yesterday saw the release of one of the most compelling TED talks ever: Peter Weyland’s in the year 2023. Of course, 2023 hasn’t really happened yet, and neither has Sir Peter. But both will arrive soon enough—in June, to be precise, with the release of Ridley Scott’s Prometheus. The TED talk—performed by Guy Pearce, who plays the seriously overreaching CEO of...
