March 2012
33 posts
3 tags
The $3.3 Million Kickstarter: Online Campaign... →
In just one month, 87,000 backers have pledged $3.3 million on Kickstarter to help fund a a project that has broken fundraising records — and given hope to independent videogame creators everywhere.
5 tags
Doc Trends In The Digital Age
By Amanda Lin Costa
Lower costs in pro-consumer digital equipment, the crowd-funding phenomenon and new online and mobile distribution models have opened the door the past few years to many first time documentary filmmakers in the United States. Independent filmmaking is on the rise and with that a trend for more personalized storytelling.
[[MORE]]
Many of today’s documentary filmmakers are...
6 tags
3 tags
Everyone’s A Curator, Everyone’s A Content Creator... →
“Consumers are no longer content to just consume—they’re also becoming curators, and content creators in their own right.” — Ryan Lawler
3 tags
KONY 2012′ Tops 100 Million Views, Becomes the... →
According to a researcher, Kony 2012, a 30-minute documentary about Ugandan rebel leader Joseph Kony, has become the most viral video in history with more than 100 million views in six days.
2 tags
Pinterest Now Generates More Referral Traffic Than... →
Filmmakers take note! Is Pinterest a social media outlet where you could be gathering you audience?
10 tags
Keys to a Successful Film Launch: Part 1
By Jon Reiss & Sheri Candler
For the past six months, my company, Hybrid Cinema, has been working on the release of Bob Hercules’s new documentary film Joffrey: Mavericks of American Dance, about the history of the Joffrey ballet. This is a capsule post to explain the highlights of launching a documentary into the marketplace when working with a modest budget. Future posts will go more in...
3 tags
Watchtransmediatic:
Andrew Stanton: The clue of a great story via (@Tedtalks )
5 tags
18 Days In Egypt: How We Launched Our Web-Native...
By Jigar Mehta
On January 25, 2012, the one-year anniversary of the start of the Egyptian revolution, we launched 18DaysinEgypt.com. No red carpet, no world premiere. It was a moment that we had spent many months building towards, but the site was not our final product. The launch was the beginning of our documentary about the revolution. Our audience is our collaborator.
18 Days in Egypt is an...
2 tags
The Second Screen, Trying to Complement the First →
Do two screens create television-watching heaven? Do viewers want television content on their laps as well as on the main screen?
Using YouTube Analytics For Your Film Project
By Sheri Candler
Many of you are already familiar with using YouTube to release trailers and clips for your film, but in the last few months YouTube relaunched their site and they made some adjustments to their analytics functionality. If you haven’t been back in a while to check your data, you should because you’ll find some really interesting tools to help in your efforts at reaching an...
3 tags
What Facebook’s Timeline means for Transmedia →
8 tags
Peter Weyland of Prometheus Makes a Surprise...
By Frank Rose
Yesterday saw the release of one of the most compelling TED talks ever: Peter Weyland’s in the year 2023. Of course, 2023 hasn’t really happened yet, and neither has Sir Peter. But both will arrive soon enough—in June, to be precise, with the release of Ridley Scott’s Prometheus. The TED talk—performed by Guy Pearce, who plays the seriously overreaching CEO of...
2 tags
Social cinema: New app Is designed to motivate... →
Increasing attendance? There’s an app for that.
Watchtransmediatic:
LOOK AROUND: INTERACTIVE VIDEO
The interactive version of the “Look Around” music video is here!
You’re the director. You control the camera.
Look closely for the hidden photos and videos. You can always click “Show Hints” if you want to cheat!
So click, drag and look around!
February 2012
28 posts
4 tags
WatchRidley Scott’s Prometheus Teased in TEDTalk From the Future
4 tags
Indie Theaters Face Digital Mayhem
By Ira Deutchman
T hat sound you’ve been hearing over the last month that resembles the opening strains of the soundtrack from Jaws is a collective moan from true independent distributors and the mission-driven exhibitors who play their films. The catalyst for this distress was a letter from Fox Searchlight, which is now widely referred to as “the Searchlight letter.”
...
2 tags
Seven Myths About Transmedia Storytelling Debunked... →
4 tags
Need More YouTube Views? Try Pinterest →
Brands, media organizations and retailers alike are celebrating astounding referral traffic, thanks to Pinterest. Lionsgate is turning that traffic into views, and those views into advertising opportunities.
