If we want to continue to have a thriving independent moving picture business, we have to figure out how to build smart businesses that are also great films.
One of the founders of Seed & Spark tells us why filmmakers need (and deserve) to know their audience.
Releasing a movie is a little like a political campaign. You’re constantly trying to just catch any eyeballs you can because there’s so much competition for everyone’s attention. All bets are off with marketing movies now. The old ways don’t work anymore and it’s all about the new ways.