Yeah, we’ve always been really clear that we have no intention of selling the company or trying to go public. We’re an independent organization that’s focused on things we believe in, which is helping people create. There can be a tendency as organizations grow that you soften or become more middle of the road, and that’s not us. As a company whose community and brand are built on the Web, I think we have to be a dynamic living organization, and that’s a constant challenge. Hitting a billion dollars is like — cool, great, now let’s get back to it.
At a billion dollars pledged, Kickstarter CEO Yancey Strickler reflects.
What we really need is a changed film culture that views online self-releases not with disdain, as second-rate work, but with curiosity. If films that do not receive theatrical distribution are legitimized, so to speak, we’ll find films with more success in this realm, and may even begin to see filmmakers opting to go this route as opposed to trying to sell their film.
Our Zachary Wigon asks: “how do you solve a problem like indie film market saturation?
For awhile now, 99% of the films generated have essentially gone unseen. The film industry is finally waking up to this overall change. Are we now prepared for the next step? And the appropriate one at that?
Sites like Filmmaker Magazine and IndieWire have significant readerships, and who’s to say they might not be able to provide some revenue for filmmakers if they became online-only distribution platforms?
In this week’s Racking Focus, our Zachary Wigon looks at how the independent film world can help its filmmakers find distribution within their own community.