We’re targeting someone who enjoys films, but who is at the point in life where their career is getting more serious, their family life is expanding, and they want to be able to experience new and interesting films, but there are more important priorities for them. We want to be there to say, we know that your time is limited and valuable, we want to make you feel like you’re making the most out of your time. There are so many great things out there, but you can’t expect everyone to search for them. There are a lot of companies out there that talk about making life easier, but is life better when your most treasured resource - time - is being wasted? So for our typical customer, time is truly valuable.
KC McLeod, Vyer Films CEO
We talk to KC McLeod about Vyer Films, an upstart subscription service aims to introduce curation into the formula.