We’re in the early days of transmedia, the veritable Wild West; in fifty years, when transmedia storytellers have figured out what works and what doesn’t, and certain formal structures have solidified, we’ll look back on this era as a crude one, much as early 1900s cinema appears to us today.
This week’s Racking Focus looks at Cinemax’s ‘Banshee’ as the show tries out a new style of transmedia storytelling.
We saw mobile video as an experimental platform not unlike the avant-garde of the ’70s.
If we are going to be successful at communicating our stories and brands in the rapidly evolving media scene, we’re going to have to develop new skill sets.
The Starlight Runner CEO speaks about the importance of transmedia.