Digital communities offer both studios and independents a way to economically utilize both test screenings and word of mouth screenings. The internet allows us to target specific demographics as well as monitor their behavior while viewing (did they pause? where? and for how long?). Geo-blocking allows for specific regions to be focused on. When the digital community already has a built in video player a screening can easily be accommodated.
The indie film vet wants all indie filmmakers to consider digital premieres prior to theatrical release…and we’re inclined to agree!
Instead of going to the Cannes Film Festival, filmmakers could be going to Las Vegas for a digital convention in order to pre-sell VOD rights to Netflix. Indeed, Netflix will likely expand from creating original series to creating its own large budget films, with the initial premiere on-line. Netflix may be a vibrant, important source of new financing that disrupts the studio system and bypasses standard distribution channels.
Why Netflix will rip the heart out of pre-sale film financing.
Independent filmmakers, like web entrepreneurs, are first tasked with distinguishing themselves from their competitors in the field, and to do this they must draw a significant fan base. Once that is in place, the filmmaker has leverage to move on to success in other areas - like financial success - and their prospects look much brighter.
This week’s Racking Focus tells us why indie filmmakers should act like entrepreneurs.