There is no internet jail.
Filmmakers, want to take distribution matters into your own hands?
The Hollywood Math Behind How Lindsay Lohan’s The Canyons Will Make Money
Is VOD/digital distribution the answer?
Add the bare-bones DIY platform PUMit to the growing list of potential solutions for filmmakers looking to self-distribute their films.
For more, head over to Indiewire.
How Maker Studios Is Turning YouTube Cynics Into Believers
“According to ComScore, Maker has an audience of 20.4 million viewers a month, fourth in all of YouTube… By Maker’s own measurement, which includes a network of more than 2,000 affiliated channels, it reaches 130 million people a month.”
What is a Movie’s Sell-By Date?
By Ariana Garfinkel
What is a movie’s sell-by date? Studios give tremendous care to the timing of a release date, taking into account competitive films, holidays, market analysis, and executive instincts above my paygrade. But in a world of low-budget, independent film, where an on-demand release is becoming the new norm and we all operate on a 24-hour social media cycle, does a film’s release date—or even its platform—have to limit its timeframe for finding an engaged audience?
“Distribution is a supermarket—How do you get shelf space?”
The iconic George Lucas talks about how film fans now have unlimited choices at their fingertips—and what that means for filmmakers who want their work to be seen.
“Gathr is the Love Child of Netflix and Kickstarter”
Editor’s note: Two weeks ago, we published our first in a series of pieces on crowd-sourcing platforms that are helping filmmakers get their work into theaters without a traditional wide release. Today, Scott Glosserman shares some background on his motivation for developing the new platformGathr. By clearly laying out the benefits for all parties—filmmakers/content owners, theaters, and audiences—Glosserman makes the case that services like his can successfully broaden the reach of independent film.
The Power of Free
By Peter Broderick
The extraordinary million-dollar success of HUNGRY FOR CHANGE marks a new era of opportunities for independents. It illustrates how “free” can be used to achieve broad awareness, generate revenue quickly, and build a worldwide audience.
The Top Five Reasons to Give Your Soundtrack Away for Free
By Ryan Gielen
On Feb 1, 2008 Mark Cuban posted to his blog about a far-fetched, impossible-to-execute marketing concept that he desperately wanted film studios to adopt, in order to leverage the value of free giveaways to combat the crumbling theatrical marketplace. Digital was exploding, distribution was becoming a fractured nightmare, and studios were scrambling to adapt.
The idea was staggeringly simple: give away the film’s soundtrack for free.