Social Media Today reports on the rising influence of social media on the film industry.
Some movie executives are increasingly skeptical that Facebook ads and promotional campaigns that ask users to ‘like’ a movie can deliver big box-office returns.
Read more at The LA Times
Don’t think Facebook is helping your film? Maybe you’re not doing it right.
(via Truly Free Film)
Old media meets new media.
Read more at Venture Beat
Filmmakers: Find Your Digital Mindset!
By Sheri Candler
Editor’s Note: It is hard to fundamentally change how you think. However, if you want to understand and take advantage of the digital world—that is exactly what you must do. Sheri Candler tackles this problem and lays out the path to help us find our digital mindset.
I was recently interviewed for a blog and was asked about using social media for marketing a film. It really got me thinking about that question.
Is this all most filmmakers see social media being used for? As just one big promotional effort only to be used when they are looking to sell something?