What we really need is a changed film culture that views online self-releases not with disdain, as second-rate work, but with curiosity. If films that do not receive theatrical distribution are legitimized, so to speak, we’ll find films with more success in this realm, and may even begin to see filmmakers opting to go this route as opposed to trying to sell their film.
Our Zachary Wigon asks: “how do you solve a problem like indie film market saturation?
If filmmakers gravitate more exclusively to the crowdfunding model, gone may be the days of waiting years to try to get a movie financed; far better to realize in 30 days that your film idea is an unpopular one than after shopping it around for ages. This allows filmmakers to shift their priorities to other projects with greater ease.
NY Times Critic Manohla Dargis urges distributors to think about “curation” rather than “consumption” as the Sundance Film Festival approaches.
With financing for one’s films so contingent upon the brand a filmmaker cultivates for themselves, it’s important to consider one’s body of work carefully.
Think assigned seating and table service are the future of the movie theater? Think bigger. Andrei Severny argues that what we now call “movie theaters” will soon be theme parks of the mind - but storytelling is here to stay.