Can YouTube Succeed With Online Movie Rentals?

By Will Richmond
You Tube

Yesterday YouTube got a lot of coverage of its new licensing deal for hundreds of movies from Paramount because separately, the studio’s parent company, Viacom, has been involved in a bitter copyright litigation with YouTube for years. While it’s noteworthy that the parties are able to do business despite suing each other, the bigger question here are whether YouTube’s initiative to rent Hollywood movies makes sense and can succeed?

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