When attention spans are shrinking, measures must be taken to retain viewership - and simply making a film may not always be enough.
This week’s Racking Focus explains why filmmakers should enter the conversation around surrounding their films.
With financing for one’s films so contingent upon the brand a filmmaker cultivates for themselves, it’s important to consider one’s body of work carefully.
Think TV is where all the action and ambition is? This year proves there are some things the movies still do better.
People are now looking at second and third screens, looking at content when they want to watch it, on the device of their choice. The best producers are those that understand that from the moment of inception of their program, not as an afterthought.
Matt Toner, president of Zeros 2 Heroes Media Inc.
As transmedia become more popular, Hollywood needs to seek out the audiences they have lost.