Filmmakers: How can you connect with brands around your projects? Director Brett Ratner and brand executives from American Express, GE, and Chipotle give concrete advice in this Tribeca Talks panel. Full video to come; stay tuned.
Transmedia may have become an eyeroll-inducing buzzword in some circles but the ability to tell stories across platforms is a more relevant skill than ever. Writer and game designer Andrea Phillips takes us through some of the key lessons from her career in transmedia—lessons that are applicable to anyone with a story to tell.
Marketing Indie Films With YouTube (Part 2)
By Ryan Gielen
How do you generate YouTube views?
There are 48 hours of video is posted to YouTube A MINUTE!! No way your videos are just going to be found on your channel just like that, correct?
Movie Industry Must Bring The Theater “Home”
By Richard Greenfield and Brandon Ross
Photo credit: Flickr
In a rapidly evolving media world, where HDTV penetration now exceeds 70% and the average US living room TV sold is 44″, the concept of forcing consumers to attend/pay for a movie in a theater for the first three-four months of a film’s lifespan feels increasingly archaic. The overwhelming majority of multichannel video homes are capable of utilizing video-on-demand, with the exponential growth of IP-enabled TVs (directly or via third-party devices); not to mention the growth of web-enabled iPads that have a sharper screen than any TV set. The stage is set for the “home” to become the new “theater.”