Since Kickstarter benefits by taking a percentage of the money the film raises, and benefits further if they can provide a model in which films can stay with Kickstarter through distribution and receive a small theatrical release, which provides the kind of mainstream legitimacy (a review in the Times, etc.) that independent filmmakers crave, wouldn’t it benefit Kickstarter to develop some small indie film distribution arm? The possibility certainly seems tempting.
This week’s Racking Focus explores the potential of Kickstarter to become a film distributor.
Releasing a movie is a little like a political campaign. You’re constantly trying to just catch any eyeballs you can because there’s so much competition for everyone’s attention. All bets are off with marketing movies now. The old ways don’t work anymore and it’s all about the new ways.