What are your thoughts on this editorial from Film School Rejects?
By the time 4DX finds its economic and artistic comfort zone as a mass medium, I have a feeling we’ll be edging closer and closer to the Dollhouse / Demolition Man / Philip K. Dickian sci-fi dream of accessing audiences’ neurons directly, stimulating them in infinite dimensions, free of real-world manipulation.
— For more, visit The Verge.
Movie Industry Must Bring The Theater “Home”
By Richard Greenfield and Brandon Ross
Photo credit: Flickr
In a rapidly evolving media world, where HDTV penetration now exceeds 70% and the average US living room TV sold is 44″, the concept of forcing consumers to attend/pay for a movie in a theater for the first three-four months of a film’s lifespan feels increasingly archaic. The overwhelming majority of multichannel video homes are capable of utilizing video-on-demand, with the exponential growth of IP-enabled TVs (directly or via third-party devices); not to mention the growth of web-enabled iPads that have a sharper screen than any TV set. The stage is set for the “home” to become the new “theater.”