A Filmmakers’ Perspective on Using Tugg to Create Event Cinema

Editors’ note: Every filmmaker wants his or her work to be seen on the big screen, but it’s not always possible for titles without big-budget marketing or studio support. In recent years, crowd-sourcing has become a critical factor in the theatrical distribution process for certain types of independent films. Crowd-sourcing platforms have offered audiences a way to demonstrate to theater owners their appetite for movies outside the multiplex matrix—basically, the opportunity to put their money where their mouths (movie tastes?) are. The result? More theatrical options for film fans who don’t happen to live in the major markets.

Read More

Movie Industry Must Bring The Theater “Home”

By Richard Greenfield and Brandon Ross

Photo credit: Flickr 

In a rapidly evolving media world, where HDTV penetration now exceeds 70% and the average US living room TV sold is 44″, the concept of forcing consumers to attend/pay for a movie in a theater for the first three-four months of a film’s lifespan feels increasingly archaic. The overwhelming majority of multichannel video homes are capable of utilizing video-on-demand, with the exponential growth of IP-enabled TVs (directly or via third-party devices); not to mention the growth of web-enabled iPads that have a sharper screen than any TV set. The stage is set for the “home” to become the new “theater.”

Read More