Can YouTube Succeed With Online Movie Rentals?

Yesterday YouTube got a lot of coverage of its new licensing deal for hundreds of movies from Paramount because separately, the studio’s parent company, Viacom, has been involved in a bitter copyright litigation with YouTube for years. While it’s noteworthy that the parties are able to do business despite suing each other, the bigger question here are whether YouTube’s initiative to rent Hollywood movies makes sense and can succeed?

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Can The Movie And TV Industry Keep Up With its Customers?

By Will Richmond

Editor’s Note: Ultraviolet and TV Everywhere are attempts by the large movie studios and TV networks to connect with the “connected” consumer. Are these initiatives really pushing the envelope of innovation or do they just preserve old models that require more dramatic change? Will Richmond tells us that they may not be enough. What do you think?

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