I think YouTube has done a great job in becoming a mainstream player. I thought the channel strategy was excellent. Even if the channels themselves might not do as well, it’s not about that, it’s really about instigating, stimulating, catalyzing an industry.
We chose content that is reflective of the diversity available on YouTube today.The selection provides a nice representation of the content that our partners are creating for the platform and gets it in front of an audience in a new and unique way.
All of those platforms — YouTube and Vimeo — are kind of the way we see filmmaking now… It already has changed everything, but now even more so, young actors and young filmmakers can have something on YouTube and when they go in for a job interview, they have actual credits for their resume.
“According to ComScore, Maker has an audience of 20.4 million viewers a month, fourth in all of YouTube… By Maker’s own measurement, which includes a network of more than 2,000 affiliated channels, it reaches 130 million people a month.”
Indie Filmmakers: Use YouTube & Find Your Audience
By Ryan Gielen
The perfect version of this is a filmmaker who spends the year leading up to her film shoot video blogging about the fundraising process, casting, producing, and any fears, hopes and challenges they face.